Audience insight, timing, and strategy applied to brands and businesses.
Audience insight, timing, and strategy applied to brands, businesses, and experiences.
I am a creative strategist with a career built through real-world practice.
I bring over 35 years as a professional DJ and 7 years in real estate, focused on prospecting, positioning, and strategic communication.
I bring over 35 years as a professional DJ and 7 years in real estate, focused on prospecting, positioning, and strategic communication.
My background in music shaped a core skill that guides everything I do today:
reading audiences, understanding timing, applying aesthetic sensitivity, and making real-time decisions.
reading audiences, understanding timing, applying aesthetic sensitivity, and making real-time decisions.
I have translated these capabilities into marketing, business strategy, and personal brand development, as well as the design of live experiences.
I have developed strategies for the creation and execution of events, from conceptualization to attendee experience, understanding how rhythm, environment, and narrative influence brand perception.
In real estate, I design and execute strategies for open houses, property presentations, and real estate projects, creating experiences that connect emotionally with buyers and clearly communicate the true value of each space.
I also structure prospecting and follow-up systems so the right message reaches the right audience at the right moment.
I design and teach Meta Ads and social media strategies, guided by a clear principle:
prioritizing intention, clarity, and coherence over volume.
prioritizing intention, clarity, and coherence over volume.
Every project begins with context, purpose, and a focus on long-term value.
Today, I combine strategy, experience, and aesthetic judgment to help brands, projects, and professionals position themselves with intention and communicate in a more thoughtful, clear, and effective way.